Self Esteem & Beauty

by DavalosMcCormack on August 24, 2010

The beauty industry sells us self esteem right?  And everyone wants to have good self esteem, right?  Looking good makes us feel good so why not buy a few cosmetics to look our best?  In fact, the skin care market (that’s facial, skin, and hair products) is a 15.1 billion dollar industry.  And now, there is an ever increasing market targeting aging  baby boomers who have the money and desire to look good and youthful.

Youth and Beauty = Self Esteem?

So if you are fresh faced teenage girl,don’t you already possess what everyone wants?  Well, maybe, but advertisers say that perhaps you could could “enhance” your looks with the right cremes or make-up. It was reported in  Cosmetics by Design, that  teens spend an average of $80 on themselves each week. Young women (ages 12-24) out-buy all other age groups when it comes to haircare, skincare, cosmetics, and fragrances (Source: “Junior League” by Kelley Donahue. American Salon, January 2000).

The beauty industry has hoodwinked us into thinking we need to look like the models we see.  Well, my friend Lynn, sent me a startling video put out by the “Dove Self Esteem Fund” , check it out.  It’s really quite amazing.

But Wait!  There’s More!

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