The Most Disgusting Ad Ever – It's Brilliant

by DavalosMcCormack on January 7, 2010

Growing up in Ireland kids used to give each other this nursery rhyme challenge; “What would you rather do, run a mile, suck a boil, drink a bowl of snot?” Quite frankly I didn’t fancy doing any of them. But I was reminded of them when I saw this ad from the New York City Health Department. It’s an effort to get people to cut back on drinking sugary sodas. If I drank them I certainly wouldn’t after watching this.

The ad basically says if you drink too many calories in the form of sugary drinks then you are going to pack on more than ten pounds over the course of a year. At a time when so many people are worried about putting on weight or keen to lose weight, it’s a very powerful ad.

Not surprisingly the American Beverage Association, the trade group for drinks makers, is not thrilled with the ad and issued a statement attacking it. The news release says; “If the goal is to reduce obesity among New Yorkers, then this public education campaign should be based in fact, not simply sensationalized video that inaccurately portrays our industry’s products – products that are fat-free”.

It’s a lovely statement but rather misleading because nothing in the ad suggests that the drinks contain fat, it just shows that if you drink them they’ll make you fat. A subtle but important difference.

Nonetheless, is the claim – that drinking just one soda a day for a year will add ten pounds to your frame – true? Well, let’s do the math. On average a can of Pepsi, Coke, Dr. Pepper or 7Up have 100 calories per 8oz serving. Drinking one a day for 365 days amounts to 36,500 calories over the course of a year. Now according to scientific studies if you eat 3,500 calories more than you need your body will put on one pound of weight. So, do a little bit of long division and you find that 36,500 extra calories translates into ten extra pounds, with a little left over just for you!

So, much as the American Beverage Association would like to suggest otherwise, the ad is true. Drinking a soda a day can put ten pounds on you over the course of a year.

Which gives a whole different spin to the classic Pepsi ad: “Hip slacking, gut wrenching, diet wasting, blotivating, fool guzzling, drool making, high waddling, fat living, ever giving, stool stiffening, Pepsi (or the soda of your choice)

Drinking Fatdri

{ 1 comment… read it below or add one }

Lyndsay January 8, 2010 at 4:17 pm

“Can” being an important word. People have different metabolisms and calorie requirements so some people will lose ten pounds and some people will gain nothing. Have you known someone who gains ten pounds every year?

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